The five Youtube videos, named Disgusting Domino's People, feature two young Domino's employees, Kristy and Michael, in which the latter puts salami near his buttocks, cheese up his nose before he places them on sandwiches he spits on, and Kristy announces, "in about five minutes these will be sent out and somebody will be eating these - yes, eating these. Before the videos, the restaurant had an "A" score of 96.5 from the local Health Department. Conover councilman Lee Moritz Jr stated that the Domino's chain had a good relationship with the community through its support towards youth groups and major events. Īccording to a Charlotte food industry expert interviewed by WCNC-TV in 2009, cases of food contamination in the town and its surrounding areas were non-existent in her 24-year career. As of May 2009, Hammonds raised a four-year-old and an eight-month baby with special needs, both of whom she conceived with a sperm donor. Months after the Youtube Domino's controversy garnered publicity, she was attending Wilkes Community College to become a certified medical assistant before being expelled on Augunder Jessica's Law, which prohibits registered sex offenders from occupying institutions running programs with minors. She also was previously charged with possessing stolen property and breaking into a vending machine.
In 2006, she was arrested by the Alexander County Sheriff's Office and charged with three counts of statutory rape in 2006 for sexually abusing a 14-year-old girl for four months in June 2008, she pleaded guilty for a misdemeanor sexual battery, facing a 60-day jail sentence, a sex offender registry, a $1,941 fine, two years of probation, and not being allowed to be near anyone under 16 except her children. The Domino's incident was not Kristy Hammonds' first legal trouble. When it comes to corporations facing a bad internet reputation due to the actions of one of its local employees, this was the case for Burger King in August 2008 when a video of an employee bathing in a kitchen sink of a chain in Xenia, Ohio went viral.
Sources such as ABC News and The New York Times covered the 2009 Domino's crisis as an example of how the internet and social media has made public relations for corporations difficult, where a crisis can occur out of a small incident and a company cannot "ignore customers and hope problems disappear." Examples happening around this time include Amazon having to make a public statement after being accused of removing best-sellers with LGBT themes off their platform, Motrin pulling an advertisement due to social media backlash, and Tropicana stopping the sale of redesigned containers after a storm of complaints. įranchises facing business repercussions for crimes that only take place at one of its chains have existed before one notable example in the early 1990s was a robbery killing of seven employees at a Brown's Chicken & Pasta in Palatine, Illinois, which caused a 30-to-40-percent drop in sales that led to the closure of several chains. News outlets cited the scandal as an example of how strongly and quickly the internet and social media can ruin the reputation of major brands. In 2010, Setzer and Hammonds pleaded guilty to lesser punishment, facing short prison sentences, several months of probation, and prohibition from being at Domino's and other places that serve food or beverages. On April 15, 2009, Domino's published apologies on its website and in online video form with a recording from president Patrick Doyle. Within only days of the upload, the videos garnered more than a million views and international press, got the two employees fired and charged with a felony for food contamination, and negatively affected consumer reputation of the Domino's brand.
The Consumerist blog was the first to post about the videos a day later, with some of its readers identifying the two workers and the location they worked at with an exterior shot in the video and Google Earth the readers contacted both the located chain owner and Domino's.
#Dominos sandwiches series
" Disgusting Domino's People" is a series of five viral videos uploaded to Youtube on April 13, 2009, which depict a male employee at a Domino's Pizza chain contaminating ingredients with his nostrils and buttocks while a female narrates that items with those ingredients will go out to customers the videos were made by Kristy Lynn Hammonds and Michael Anthony Setzer and shot at a Domino's in Conover, North Carolina. A Domino's employee sticks cheese up his nose before putting it on a food item the video's narrator states will go out to customers.
0 kommentar(er)
